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Innovation, product development and commercialization : case studies and key practices for market leadership by Dariush Rafinejad
Material type:
TextLanguage: English Publication details: Fort Lauderdale: J.RossPublishing Inc. 2007Description: xxvii, 403p., ref., app., ind. 26 cm x 18 cmISBN: - 1932159703
- best practices
- excellence in design and product reliability
- flawless execution and global resources management
- high technology
- managing product and technology portfolios for shareholder value
- marketing
- marketing management
- new products
- product development process
- product development strategies
- product management
- product platform and knowledge integration
- project management in product development
- 658.503 RAF
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.503 RAF (Browse shelf(Opens below)) | Available | 6645 |
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