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1.
Integrated advertising, promotion and marketing communication by Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Privet Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

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2.
Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

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