Marketing aesthetics : the strategic management of brands, identity and image by Bernd Schmitt and Alex Simonson foreword by Tom Peters

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Material type: Text

TextLanguage: English Publication details: New York: The Free Press 1997Description: xv, 345p., notes, ind 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 SCH (Browse shelf(Opens below))	Available	11897
Books	KEIC	658.827 SCH (Browse shelf(Opens below))	Available	1806
Books	KEIC	658.827 SCH (Browse shelf(Opens below))	Available	2206

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