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1.
Consumer behaviour by John C. Mowen and Michael Minor by
  • Mowen, John C
  • Minor, Michael
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOW.

2.
The next step in database marketing : consumer guided marketing by Dick Shaver by
  • Shaver, Dick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (2)Call number: 658.84 SHA, ...

3.
Media planning : a practical guide by Jim Surmanek by
  • Surmanek, Jim
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 SUR.

4.
The image makers: Secrets of successful advertising by
  • Meyers, William
Material type: Text Text
Language: English
Publication details: London: Orbit Publishing Limited 1984
Availability: Items available for loan: KEIC (4)Call number: 658.8342 MEY, ...

5.
Consumer behaviour by Leon G. Schiffman, Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lizard
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

6.
Future consumer.com : the webolution of shopping to 2010 by Frank Feather by
  • Feather, Frank
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.834 FEA.

7.
Consumer behaviour by Leon G. Schiffman and Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1997
Availability: Items available for loan: KEIC (6)Call number: 658.8342 SCH, ...

8.
The market skyline of the India 2002 : a demographic, consumergraphics and psychographic guide to the top city markets of India (with CD and Floppy)
Material type: Text Text
Language: English
Publication details: New Delhi: Industrial Analytics 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

9.
Consumer behavior : buying, having, and being, global edition by Michael R. Solomon by
  • Solomon, Michael R
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2018
Availability: Not available: KEIC: Pending hold (1).

10.
Consumer behavior : buying, having, and being by Michael R. Solomon by
  • Solomon, Michael R
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Delhi: PHI Learning 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL.

11.
The marketing whitebook 2003-2004 : the essential marketer's handbook by Business World
Material type: Text Text
Language: English
Publication details: Kolkata: ABP Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (3)Call number: 658.8 MAR, ...

12.
Psychographics and lifestyle : a short guide by Beth Salmon by
  • Salmon, Beth
Material type: Text Text
Language: English
Publication details: London: IPA 1989
Availability: Items available for loan: KEIC (1)Call number: 150.195 SAL.

13.
The marketing whitebook 2005 : the essential handbook for marketer's by Business World
Material type: Text Text
Language: English
Publication details: Kolkata: ABP Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

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