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1.
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Marketing research : methodological foundation by Gilbert A. Churchill by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

2.
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Marketing research : an applied orientation by Naresh K. Malhotra by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

3.
Advertising by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.

4.
Innovation : the attacker's advantage by Richard N. Foster by
Material type: Text Text
Language: English
Publication details: New York: Summit Books 1986
Availability: Items available for loan: KEIC (1)Call number: 658.4062 FOS.

5.
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Disrupting class : how disruptive innovation will change the way the world learns by Clayton M. Christensen, Michael B. Horn and Curtis W. Johnson by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2008
Availability: Items available for loan: KEIC (2)Call number: 371.3 CHR, ...

6.
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Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhushan Dash by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 2010
Availability: Items available for loan: KEIC (7)Call number: 658.83 MAL, ... Not available: KEIC: Checked out (3).

7.
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Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhushan Dash by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 2016
Availability: Items available for loan: KEIC (14)Call number: 658.83 MAL, ... Not available: KEIC: Checked out (2).
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