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1.
Social marketing : influencing behaviors for good by Philip Kotler and Nancy R. Lee by
  • Kotler, Philip
  • Lee, Nancy R
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

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2.
Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl by
  • Genco, Stephen J
  • Pohlmann, Andrew P
  • Steidl, Peter
Series: For dummies
Material type: Text Text
Language: English
Publication details: Mississauga: John Wiley and Sons Canada, Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8342 GEN.

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