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1.
Marketing research by Alvin C. Burns and Ronald F. Bush by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

2.
Meta-analytic procedures for social research by Robert Rosenthal by
  • Rosenthal, Robert
Series: Applied Social Research Methods Series Vol. 6
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 300.72 ROS.

3.
ESOMAR handbook of market and opinion research by
  • McDonald, Colin (ed.)
  • Vangelder, Phyllis (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Netherland: ESOMAR Central Secretariat 1998
Availability: Items available for loan: KEIC (1)Call number: 658.834 ESO.

4.
Doing media research : an introduction by Susanna Hornig Priest by
  • Priest, Susanna Hornig
Material type: Text Text
Language: English
Publication details: London: Sage Publications Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 302.23072 PRI.

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