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1.
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Advertising works : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1980 by
Material type: Text Text
Publication details: Eastbourne: Holt, Rinchart and Winston Ltd. 1981
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.

2.
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Principles of advertising and IMC by Tom Duncan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

3.
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The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

4.
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Strategic marketing : a European approach by Jean-Jacques Lambin by Series: Marketing for professionals series
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8094 LAM.

5.
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Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

6.
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Kleeper's advertising procedure by J. Thomas Russell and W. Ronald Lane by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

7.
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Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

8.
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Response : The complete guide to profitable direct marketing by Lois K. Geller by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL.

9.
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Crisis management for managers and executives : business crises the definitive handbook to reduction, readiness, response and recovery by Robert Heath by
Material type: Text Text
Language: English
Publication details: London: Financial Time Management 1998
Availability: Items available for loan: KEIC (1)Call number: 659.2 HEA.

10.
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Pictorial metaphor in advertising by Charles Forceville by
Material type: Text Text
Language: English
Publication details: London: Routledge 1996
Availability: Items available for loan: KEIC (1)Call number: 659.104 FOR.

11.
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The De Bono code book by Edward de Bono
Material type: Text Text
Language: English
Publication details: London: Viking 2000
Availability: Items available for loan: KEIC (2)Call number: 001.51 BON, ...

12.
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Advertising by Frank Jefkins by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

13.
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Electronic marketing and the consumer by
Material type: Text Text
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 ELE.

14.
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Media economics, concepts and issues by Robert G. Picard by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 PIC.

15.
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Commodity advertising and promotion by
Material type: Text Text
Publication details: Ames: Iowa State University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1964113 COM.

16.
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Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies by Jim Kobs by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 658.872 KOB.

17.
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Radio advertising : the authoritative handbook by Pete Schulberg and Bob Schulberg by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.142 SCH.

18.
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Advertising copywriting by Philip Ward Burton by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 1990
Availability: Not available: KEIC: Checked out (1).

19.
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Integrated marketing communications by Don E. Schultz, Stanely I. Tannenbaum by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (3)Call number: 658.802 SCH, ...

20.
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Business to business direct marketing : proven direct response method to generate more leads and sale by Robert W. Bly by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.84 BLY.

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