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1.	Image from Amazon.com	Consumer-centric category management : how to increase profits by managing categories based on consumer needs by AC Nielsen, with John Karolefski and Al Heller by Karolefski, John Heller, Al Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons 2005 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Co-branding : the science of alliance editors by Tom Blackett and Bob Boad by Blackett, Tom Boad, Bob Material type: Text Language: English Publication details: Houndmills: Macmillan Press Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.824 COB. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Private label : turning the retail brand threat into your biggest opportunity by Keith Lincoln and Lars Thomassen by Lincoln, Keith Thomassen, Lars Material type: Text Language: English Publication details: New Delhi: Kogan Page India 2007 Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald by Chernatony, Leslie de McDonald, Malcolm H. B Material type: Text Language: English Publication details: Oxford: Butterworth-Heinemann Ltd. 1995 Availability: Items available for loan: KEIC (2)Call number: 658.827 CHE, ... Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Rural marketing : target the non urban consumer by Sanal Kumar Velayudhan by Velayudhan, Sanal Kumar Material type: Text Language: English Publication details: New Delhi: Response Books 2007 Availability: Items available for loan: KEIC (1)Call number: 658.81734 VEL. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Supermarket wars : global strategies for food retailers by Andrew Seth and Geoffrey Randall by Seth, Andrew Randall, Geoffrey Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2005 Availability: Items available for loan: KEIC (1)Call number: 381.456413 SET. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Creating powerful brands by Leslie de Chernatony and Malcolm McDonald by De Chernatony, Leslie McDonald, Malcolm Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Elsevier 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 GUP. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The art of retail : top retailers reveal the secrets of retailing success Series: CEO speak : lessons from business leaders Material type: Text Language: English Publication details: New Delhi: Vision Books Pvt. Ltd 2004 Availability: Items available for loan: KEIC (1)Call number: 658.87 ART. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Brand switch by Jagdeep Kapoor by Kapoor, Jagdeep Material type: Text Language: English Publication details: Mumbai: Jaico Publishing House 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Retail supply chain management : quantitative models and empirical studies by Agrawal, Narendra (ed.) Smith, Stephen A. (ed.) Material type: Text Publication details: New York: Springer 2009 Availability: Items available for loan: KEIC (1)Call number: 658.87 RET. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 KUM, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
12.		The fast track career : the medical representative by S. S. Nadkarni by Nadkarni, S. S Material type: Text Language: English Publication details: Madras: S S Nadkarni 1991 Availability: Items available for loan: KEIC (1)Call number: 331.71 NAD. Place hold Save to lists Add to cart (remove)