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1.
Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (6)Call number: 658.827 KAP, ...

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2.
Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley by
  • Burkitt, Hugh
  • Zealley, John
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India (P) Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 BUR.

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3.
Waking the giant : revitalising the mature brand by Peter Steidl by
  • Steidl, Peter
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 STE.

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