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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ...

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The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects by Dan S Kennedy by
Material type: Text Text
Language: English
Publication details: Holbrook: Bob Adams Inc 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 KEN.

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