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1.
Janner on presentation : an essential guide to the theory, tricks and techniques of business presentation by Greville Janner by
  • Janner, Greville
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.45 JAN.

2.
Cutting edge commercials : how to create the world's best tv ads for brands in the 21st centure by Jim Aitchison by
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659 AIT.

3.
How to make your advertising make money by John Caples by
  • Caples, John
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International, Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP.

4.
The Lexus and the olive tree by Thomas L Friedman by
  • Friedman, Thomas L
Material type: Text Text
Language: English
Publication details: New York: Anchor Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8348 FRI.

5.
Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by
  • Skinner, Bruce E
  • Rukavina, Vladimir
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI.

6.
The hidden persuaders by Vance Packard by
  • Packard, Vance
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Washingtion Aquare Press/Pocket Books 1980
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PAC. Not available: KEIC: Checked out (1). KEIC: On hold (1).

7.
How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock by
  • Baverstock, Alison
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (1)Call number: 002.0688 BAV.

8.
How to succeed in networking marketing by Leonard S. Hawkins by
  • Hawkins, Leonard S
Material type: Text Text
Language: English
Publication details: London: Judy Piatkus 1993
Availability: Items available for loan: KEIC (1)Call number: 658.84 HAW.

9.
Product placement in Hollywood films : a history by Kerry Segrave by
  • Segrave, Kerry
Material type: Text Text
Language: English
Publication details: North Carolina: McFarland and Company 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SEG .

10.
Toyland : the high-stakes game of the toy industry by Sydney Ladensohn Stern and Ted Schoenhaus by
  • Stern, Sydney Ladensohn
  • Schoenhaus, Ted
Material type: Text Text
Language: English
Publication details: Illinois: Contemporary Books 1990
Availability: Items available for loan: KEIC (1)Call number: 338.4 STE.

11.
Advertising in America : the first 200 years by Charles Goodrum and Helen Dalrymple by
  • Goodrum, Charles
  • Dalrymple, Helen
Material type: Text Text
Language: English
Publication details: New York: Harry N. Abrams, Inc. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.10973 GOO.

12.
In Sam we trust : the untold story of Sam Walton and how Wal-Mart is devouring America by Bob Ortega by
  • Ortega, Bob
Material type: Text Text
Language: English
Publication details: New York: Times Books 1998
Availability: Items available for loan: KEIC (2)Call number: 338.04092 ORT, ...

13.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age by Rick Mathieson by
  • Mathieson, Rick
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 MAT.

14.
How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins by
  • Keding, Ann
  • Bivins, Thomas
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 KED.

15.
The image makers: Secrets of successful advertising by
  • Meyers, William
Material type: Text Text
Language: English
Publication details: London: Orbit Publishing Limited 1984
Availability: Items available for loan: KEIC (4)Call number: 658.8342 MEY, ...

16.
The end of marketing as we know it by Sergio Zyman by
  • Zyman, Sergio
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers, Inc. 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 ZYM, ...

17.
Media Power ? by Alison Cooper by
  • Cooper, Alison
Series: Viewpoints
Material type: Text Text
Language: English
Publication details: Minnesota: Sea-to-Sea Publications 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23 COO.

18.
Investing in art : a introduction by
  • Chakraborty, Amrita (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press, 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8 INV, ...

19.
Writing that works : how to communicate effectively in business, e-mail, letters, memos, presentations, plans, reports, proposals, resumes, speeches by Kenneth Roman and Joel Raphaelson by
  • Roman, Kenneth
  • Raphaelson, Joel
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 808.06665 ROM.

20.
The stuff you can't bottle : advertising for the global youth market by King Adz by
  • Adz, King
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8340842 ADZ.

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