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1.
Principles of service marketing and management by Christopher Lovelock and Lauren Wright by
  • Lovelock, Christopher
  • Wright, Lauren
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

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2.
Service marketing by K. Rama Mohana Rao by
  • Rao, K. Rama Mohana
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte., Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.804 RAO.

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