Your search returned 39 results.

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	1.	The relationship-based enterprise : powering business success through customer relationship management by Ray McKenzie by McKenzie, Ray Material type: Text Language: English Publication details: Toronto: McGraw-Hill Ryerson 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK. Place hold Add to cart (remove)
	2.	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	3.	Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by Osenton, Tom Material type: Text Language: English Publication details: New Jersey: Financial Times Prentice Hall 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE. Place hold Add to cart (remove)
	4.	The art of profitability by Adrian Slywotzky by Slywotzky, Adrian Material type: Text Language: English Publication details: New York: Warner Boks Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658 SLY. Place hold Add to cart (remove)
	5.	Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by Davis, John Material type: Text Language: English Publication details: Singapore: John Wiley and Sons 2005 Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV . Place hold Add to cart (remove)
	6.	The business of brands by Jon Miller and David Muir by Miller, Jon Muir, David Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL. Place hold Add to cart (remove)
	7.	The ten (10) rules of Sam Walton : success secrets for remarkable results by Michael Bergdahl, foreword by Rob Walton by Bergdahl, Michael Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.409 BER. Place hold Add to cart (remove)
	8.	What the CEO wants you to know : using business acumen to understand how your company really works by Ram Charan by Charan, Ram Edition: 1st ed. Material type: Text Language: English Publication details: New York: Crown Business 2001 Availability: Items available for loan: KEIC (1)Call number: 658.4 CHA. Place hold Add to cart (remove)
	9.	Marketing strategy : customers and competition by Steven P. Schnaars by Schnaars, Steven P Edition: 2nd ed. Material type: Text Language: English Publication details: New York: The Free Press 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 SCH. Place hold Add to cart (remove)
	10.	The laws of choice: predicting customer behavior by Eric Marder by Marder, Eric Material type: Text Language: English Publication details: New York: The Free Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR. Place hold Add to cart (remove)
	11.	Integrated branding : becoming brand-driven through company wide action by F. Joseph Lepla and Lynn M. Parker by Lepla, F. Joseph Parker, Lynn M Material type: Text Language: English Publication details: London: Kogan Page Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 LEP. Place hold Add to cart (remove)
	12.	9 brand shaastras : nine successful brand strategies to build winning brands by Jagdeep Kapoor by Kapoor, Jagdeep Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ... Place hold Add to cart (remove)
	13.	Romancing the brand : the power of advertising and how to use it by David N. Martin by Martin, David N Material type: Text Language: English Publication details: New York: American Management Association 1989 Availability: Items available for loan: KEIC (1)Call number: 659.1 MAR. Place hold Add to cart (remove)
	14.	Media planning : a practical guide by Jim Surmanek by Surmanek, Jim Edition: 3rd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 SUR. Place hold Add to cart (remove)
	15.	The advertising advantage by Harvard Business Review Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1991 Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV. Place hold Add to cart (remove)
	16.	Customer capitalism : the new business model of increasing returns in new market spaces by Sandra Vandermerwe by Vandermerwe, Sandra Material type: Text Language: English Publication details: London: Nicholas Brealey Publishing Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.812 VAN. Place hold Add to cart (remove)
	17.	Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by Davis, John Material type: Text Language: English Publication details: New Delhi: Wiley India Pvt.Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV. Place hold Add to cart (remove)
	18.	Economic developments in India : analysis, reports, policy documents (EDI) (with CD) : Vol. 41 by Kapila, Raj (ed.) Kapila, Uma (ed.) Material type: Text Publication details: New Delhi: Academic Foundation, 2001 Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO. Place hold Add to cart (remove)
	19.	No cover image available Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by Kapila, Raj (ed.) Kapila, Uma (ed.) Material type: Text Publication details: Delhi: Academic Foundation 2001 Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO. Place hold Add to cart (remove)
	20.	Marketing metrics : 50+ metrics every executive should master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein Material type: Text Language: English Publication details: New Delhi: Pearson Education 2006 Availability: Items available for loan: KEIC (2)Call number: 658.83 MAR, ... Place hold Add to cart (remove)

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Your search returned 39 results.