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Strategy and management of industrial brands : business to business products and services by Philippe Malaval with the collaboration of Christophe B�naroya
Material type:
TextLanguage: English Publication details: Boston: Kluwer Academic Publishers 2000Description: xvii, 398p., bib., ind. 23 cm x 15 cmISBN: - 140207753X
- brand functions
- brands
- buyers
- case studies
- communication policy
- creating brands
- industrial brand classification
- Industrial marketing
- industrial purchase
- Intel communication strategy
- international brand
- local brands
- logotype
- mass media
- mechanisms
- protecting business to business
- specialized media
- targeted communication
- 658.827 MAL
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 MAL (Browse shelf(Opens below)) | Available | 5353 |
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