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1.
Life of Pi : a novel by Yann Martel by
  • Martel, Yann
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India (P) Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 813.54 MAR, ...

2.
Grapevine : the new art of word-of-mouth marketing by Dave Balter and John Butman by
  • Balter, Dave
  • Butman, John
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 659.13 BAL.

3.
Storytelling in organizations : why storytelling is transforming 21st century organizations and management by John Seely Brown, Stephen Denning, Katalina Groh and Laurence Prusak
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.45 STO.

4.
Writing the short film by Pat Cooper and Ken Dancyger by
  • Cooper, Pat
  • Dancyger, Ken
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 808.23 COO.

5.
What's your story? : storytelling to move markets, audiences, people, and brands by Ryan Mathews and Watts Wacker by
  • Mathews, Ryan
  • Wacker, Watts
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 650.1 MAT.

6.
The art of building a brand : top marketers reveal the secrets of building successful brands
Material type: Text Text
Language: English
Publication details: New Delhi: Vision Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 ART.

7.
Tokyo cancelled by Rana Dasgupta by
  • Dasgupta, Rana
Material type: Text Text
Language: English
Publication details: New Delhi: HarperCollins Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 306.740954 MEN.

8.
Change by design : how design thinking transforms organizations and inspires innovation by Tim Brown with Barry Katz by
  • Brown, Tim
  • Katz, Barry
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 2009
Availability: Items available for loan: KEIC (1)Call number: 658.4063 BRO.

9.
Haroun and the sea of stories by Salman Rushdie by
  • Rushdie, Salman
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books 1991
Availability: Items available for loan: KEIC (1)Call number: 823.914 RUS.

10.
The storyteller's tale by Omair Ahmad by
  • Ahmad, Omair
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India 2008
Availability: Items available for loan: KEIC (1)Call number: 823.92 AHM.

11.
Leadership is an art by
  • De Pree, Max
  • Malcolm, Clark (ed.)
Material type: Text Text
Publication details: New York: Crown Business, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4092 DEP.

12.
Entertainment and society : influences, impacts, and innovations by Shay Sayre and Cynthia King by
  • Sayre, Shay
  • King, Cynthia
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2010
Availability: Not available: KEIC: Checked out (1).

13.
The story factor inspiration, influence, and persuasion through the art of storytelling by Annette Simmons by
  • Simmons, Annette
Material type: Text Text
Language: English
Publication details: New York: Basic Books 2006
Availability: Items available for loan: KEIC (1)Call number: 808.543024658 SIM.

14.
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits by Ben Mack by
  • Mack, Ben
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.503 MAC.

15.
Hegarty on advertising : turning intelligence into magic by John Hegarty by
  • Hegarty, John
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd 2011
Availability: Items available for loan: KEIC (1)Call number: 659.1092 HEG.
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16.
Stories at work : unlock the secret to business storytelling by Indranil Chakravarty by
  • Chakravarty, Indranil
Material type: Text Text
Language: English
Publication details: Gurgaon: Penguin Random House 2018
Availability: Items available for loan: KEIC (1)Call number: 658.45 CHA.

17.
Creating signature stories : strategic messaging that persuades, energizes and inspires by David Aaker by
  • Aaker, David A
Material type: Text Text
Language: English
Publication details: Gurgaon, Haryana: Penguin India 2018
Availability: Items available for loan: KEIC (1)Call number: 658.827 AAK.

18.
Brand new China : advertising, media, and commercial culture by Jing Wang by
  • Wang, Jing
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard Business Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.10951 WAN.

19.
The springboard : how storytelling ignites action in knowledge-era organizations by Stephen Denning by
  • Denning, Stephen
Material type: Text Text
Language: English
Publication details: Boston: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.452 DEN.

20.
The secret language of leadership : how leaders inspire action through narrative by Stephen Denning by
  • Denning, Stephen
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2007
Availability: Items available for loan: KEIC (2)Call number: 658.45 DEN, ...

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