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Global marketing by Warren J Keegan and Mark C Green
Material type:
TextLanguage: English Publication details: New Jersey: Pearson education Limited 2005Edition: 4th edDescription: xx, 636p., gloss., ind. 27 cm x 21 cmISBN: - 0131968548
- approaching global markets
- basic product
- brand concepts
- case
- communications
- competitive advantage
- digital revolution
- event sponsorship and product placement
- export marketing
- global advertising
- global market entry strategies
- global marketing
- global marketing channels and physical distribution
- global retailing
- mobile commerce and wireless connectivity
- Nokia
- pricing
- sales promotion
- social cultural environments
- strategy and leadership
- Vietnam's market potential
- Whirlpool
- 658.848 KEE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.848 KEE (Browse shelf(Opens below)) | Available | 12475 |
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