Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan

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Material type: Text

TextLanguage: English Publication details: New York: John Wiley and Sons, Inc. 1998Description: xvii, 286p., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 MOR (Browse shelf(Opens below))		Available		2588

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