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1.
Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by
  • Perry, Alycia
  • Wisnom, David
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ...

2.
Kleppner's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

3.
Kleppner's advertising procdure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

4.
Trademarks by Tom Blackett by
  • Blackett, Tom
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 341.7588 BLA.

5.
International advertising : communicating across cultures by Barbara Mueller by
  • Mueller, Barbara
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

6.
Defending the brand : aggressive strategies for protecting your brand in the online arena by Brian H. Murry by
  • Murry, Brian H
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 MUR, ...

7.
Forms, folds, and sizes : all the details graphic designers need to know but can never find by Poppy Evans by
  • Evans, Poppy
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 686.2 EVA.

8.
Protecting the brand by Talcott J. Franklin by
  • Franklin, Talcott J
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FRA.

9.
Entertainment industry : the business of music, books, movies, TV, radio, Internet, video games, theater, fashion, sports, art, merchandising, copyright, trademarks and contracts by Mark Vinet by
  • Vinet, Mark
Material type: Text Text
Language: English
Publication details: Canada: Wadem Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 302.230973 VIN .

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