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1.
Marketing research : concepts, practices, and cases by Sunanda Easwaran and Sharmila J. Singh by
  • Easwaran, Sunanda
  • Singh, Sharmila
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 EAS.

2.
The medium format advantage by Ernst Wildi by
  • Wildi, Ernst
Material type: Text Text
Language: English
Publication details: Newton: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 771.32 WIL.

3.
Contemporary advertising by Courtland Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Material type: Text Text
Language: English
Publication details: Illinois: Richard D. Irwin, Inc. 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV.

4.
Contemporary advertising by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.5th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin Inc. 1992
Availability: Items available for loan: KEIC (6)Call number: 659.1 BOV, ...

5.
The practice of market and social research : an introduction by Yvonne McGivern by
  • McGivern, Yvonne
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 001.4 MCG.

6.
Selecting colour for packaging by E. P. Danger by
  • Danger, E. P
Material type: Text Text
Language: English
Publication details: England: Gower Technical Press Ltd. 1987
Availability: Items available for loan: KEIC (1)Call number: 688.8 DAN.

7.
How to plan press advertising by Iain Maitland by
  • Maitland, Iain
Material type: Text Text
Language: English
Publication details: London: Cassell 1996
Availability: Items available for loan: KEIC (1)Call number: 659.132 MAI.

8.
Video basics 4 by Herbert Zettl by
  • Zettl, Herbert
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 778.59 ZET.

9.
Principles and types of speech communication by Bruce E. Gronbeck, Raymie E. McKerrow, Douglas Ehninger and Alan H. Monroe
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 808.51 GRO.

10.
Advertising by Frank Jefkins by
  • Jefkins, Frank
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

11.
Methods for policy research by Ann Majchrzak by
  • Majchrzak, Ann
Series: Applied Social Research Methods Series Vol. 3
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 361.61072 MAJ.

12.
Introduction to advertising media : research, planning, and buying by Jim Surmanek by
  • Surmanek, Jim
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.111 SUR.

13.
Retail supply chain management by James B. Ayers and Mary Ann Odegaard by
  • Ayers, James B
  • Odegaard, Mary Ann
Series: Series on resource management
Material type: Text Text
Language: English
Publication details: Boca Raton: Auerbach Publications 2006
Availability: Items available for loan: KEIC (1)Call number: 658.87 AYE.

14.
Harvard business essentials : strategy : create and implement the best strategy for your business by HBR Series: Harvard business essentials series
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 HAR. Not available: KEIC: Withdrawn (1).

15.
Taking advice : how leaders get good council and use it wisely by Dan Ciampa by
  • Ciampa, Dan
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 CIA.

16.
The making of sociology : beginnings and foundations : a study of sociological theory by Ronald Fletcher by
  • Fletcher, Ronald
Material type: Text Text
Language: English
Publication details: Jaipur: Rawat Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 300 FLE.

17.
Bluff your way in advertising by Nigel Foster by
  • Foster, Nigel
Material type: Text Text
Language: English
Publication details: New Delhi: Lancer International 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 FOS.

18.
Bluff your way in motoring by John Mcmanus by
  • Mcmanus, John
Material type: Text Text
Language: English
Publication details: New Delhi: Lancer International 1993
Availability: Items available for loan: KEIC (1)Call number: 380.1456292 MCM.

19.
Foundations of advertising theory and practice by S. A. Chunawalla and K. C. Sethia by
  • Chunawalla, S. A
  • Sethia, K. C
Material type: Text Text
Language: English
Publication details: Mumbai: Himalaya Publishing House 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 CHU.

20.
Understanding buying behaviour of Indian families by Sheetal Kapoor by
  • Kapoor, Sheetal
Material type: Text Text
Language: English
Publication details: Delhi: New Centuary Publications 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAP.

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