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1.
Contemporary advertising by Courtland L. Bovee and William F. Arens by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.5th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin Inc. 1992
Availability: Items available for loan: KEIC (6)Call number: 659.1 BOV, ...

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2.
Advertising by Frank Jefkins by
  • Jefkins, Frank
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

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