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1.
Media training 101 : a guide to meeting the press by Stewart Sally by
  • Sally, Stewart
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 STE.

2.
Marketing communication : an integrated approach by P. R. Smith by
  • Smith, P. R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

3.
Transnational media and contoured markets : redefining Asian television and advertising by Amos Owen Thomas by
  • Thomas, Amos Owen
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2006
Availability: Items available for loan: KEIC (1)Call number: 384.55095 THO.

4.
Strategy in advertising : matching media and messages to markets and motivations by Leo Bogaret by
  • Bogaret, Leo
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOG.

5.
Effective public relations : a practical approach by Merry Shelburne by
  • Shelburne, Merry
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantr 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHE.

6.
Crime and media : a reader by
  • Greer, Chris (ed.)
Material type: Text Text
Publication details: New York: Routledge 2010
Availability: Items available for loan: KEIC (1)Call number: 364 CRI.

7.
Understanding new media : extending Marshall Mcluhan by Robert K. Logan by
  • Logan, Robert K
Material type: Text Text
Language: English
Publication details: New York: Peter Lang Publishing Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 302.23 LOG.

8.
Understanding mass communication : a liberal arts perspective by Melvin L. DeFleur and Everette E. Dennis by
  • DeFleur, Melvil L
  • Dennis, Everette E
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 2002
Availability: Not available: KEIC: Lost (1).

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