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	1.	From idea to profit : how to market innovative products and services consultant editor by Adam Jolly Material type: Text Language: English Publication details: London: Kogan Page Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8 FRO. Place hold Add to cart (remove)
	2.	The Mcgraw - Hill 36- hour course : product development by Andrea Belz by Belz, Andrea Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 658.5 BEL. Place hold Add to cart (remove)
	3.	Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz by Varnali, Kaan Toker, Aysegul Yilmaz, Cengiz Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR. Place hold Add to cart (remove)
	4.	Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 KUM, ... Place hold Add to cart (remove)
	5.	Harvard Business Review on reinventing your marketing by Harvard Businss Review Material type: Text Language: English Publication details: Massachusetts: Harvard Business School Publishing 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 HBR. Not available: KEIC: Checked out (1). Place hold Add to cart (remove)

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