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1.
The anatomy of buzz how ro create word of mouth marketing by Emanuel Rosen by
  • Rosen, Emanuel
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Currency Book 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROS.

2.
Kellogg on integrated marketing by
  • Lacobucci, Dawn (ed.)
  • Calder, Bobby (ed.)
Material type: Text Text
Publication details: New Jersy: John Wiley and Sons Inc., 2003
Availability: Items available for loan: KEIC (3)Call number: 338.0492 KEL, ... Not available: KEIC: Lost (1).

3.
Entrepreneurial Marketing by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur by
  • Lodish, Leonard M
  • Kallianpur, Amy
  • Morgan, Lee Morgan
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

4.
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindstrom by
  • Lindstrom, Martin
Material type: Text Text
Language: English
Publication details: London: Kogan Page Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834083 LIN.

5.
Grapevine : the new art of word-of-mouth marketing by Dave Balter and John Butman by
  • Balter, Dave
  • Butman, John
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 659.13 BAL.

6.
The anatomy of buzz creating word of mouth marketing by Emanuel Rosen by
  • Rosen, Emanuel
Material type: Text Text
Language: English
Publication details: London: Profile Books Ltd. 2000
Availability: Items available for loan: KEIC (2)Call number: 658.21 ROS, ...

7.
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau by
  • Lodish, Leonard M
  • Archambeau, Shellye
  • Morgan, Howard L
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education South Asia 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

8.
DigiMarketing : the essential guide to new media and digital marketing by Kent Wertime and Ian Fenwick by
  • Wertime, Kent
  • Fenwick, Ian
Material type: Text Text
Language: English
Publication details: Singapore: John Willey and Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.872028546 WER.

9.
Social media is a cocktail party : why you already know the rules of social media marketing by Jim Tobin and Lisa Braziel by
  • Tobin, Jim
  • Braziel, Lisa
Material type: Text Text
Language: English
Publication details: North Carolina: Ignite Social Media 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 TOB.

10.
UN marketing : stop marketing start engaging by Scott Stratten by
  • Stratten, Scott
Series: Times business series
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Not available: KEIC: Checked out (1).

11.
Recommend this ! : delivering digital experiences that people want to share by Jason Thibeault and Kirby Wadsworth by
  • Thibeault, Jason
  • Wadsworth, Kirby
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 THI.

12.
Social media marketing: a strategic approach by Melissa S Barker; Donald Barker; Nicholas F Bormann and Krista Neher by
  • Barker, Melissa S
  • Barker, Donald
  • Bormann, Nicholas F
  • Neher, Krista
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 SOC.

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