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1.
Net gain : expanding markets through virtual communities by John Hagel III and Arthur Armstrong by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285467 HAG.

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2.
Contemporary research in e-branding by
  • Bandyopadhyay, Subir (ed.)
Material type: Text Text
Publication details: Hershey: Information Science Reference 2009
Availability: Items available for loan: KEIC (1)Call number: 658.872 CON.

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