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1.
Media planning : strategy and imagination by William J. Donnelly by
  • Donnelly, William J
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 DON.

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2.
Essentials of media planning: A marketing viewpoint by
  • Barbon, Arnold A
  • Cristol, Steven M
  • Kopec, Frank J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books, 1988
Availability: Items available for loan: KEIC (2)Call number: 659.111 BAR, ...

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3.
Media math basic techniques of media evaluation by
  • Hall, Robert W
Edition: 1 illustrated ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1988
Availability: Items available for loan: KEIC (3)Call number: 659.111 HAL, ...

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4.
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Essentials of media planning by Arnold M. Barban by
  • Barban, Arnold M
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1986
Availability: Items available for loan: KEIC (1)Call number: 659.111 BAR.

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