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	1.	The discipline of market leaders : choose your customers, narrow your focus, dominate your market by Michael Treacy and Fred Wiersema by Treacy, Treacy Wiersema, Fred Material type: Text Language: English Publication details: New York: Addison Wesley Publishing Company 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 TRE. Place hold Add to cart (remove)
	2.	The people's choice : how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson and Hazel Gaudet by Lazarsfeld, Paul F Berelson, Bernard Gaudet, Hazel Series: A Columbia paperback, 83 Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Columbia University Press 1968 Availability: Items available for loan: KEIC (1)Call number: 329.00973 LAZ. Place hold Add to cart (remove)
	3.	Draftfcb + Ulka brand building advertising : concept and cases by M. G. Parameswaran and Kinjal Medh by Parameswaran, M. G Medh Kinjal Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill 2011 Availability: Items available for loan: KEIC (1)Call number: 658.827 PAR. Place hold Add to cart (remove)
	4.	Success and luck : good fortune and the myth of meritocracy by Robert H Frank by Frank, Robert H Material type: Text Language: English Publication details: New Jersey: Princeton University Press 2016 Availability: Items available for loan: KEIC (1)Call number: 650.1 FRA. Place hold Add to cart (remove)
	5.	Mastering the hype cycle : how to choose the right innovation at the right time by Jackie Fenn and Mark Raskino by Fenn, Jackie Raskino, Mark Series: Gartner, Inc./Harvard Business School Press series Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing Corporation 2008 Availability: Items available for loan: KEIC (1)Call number: 658.406 FEN. Place hold Add to cart (remove)
	6.	Towards winning : 6 steps to transform your life by B. Karunakar by Karunakar, B Material type: Text Language: English Publication details: Mumbai: Jaico Publishing House 2018 Availability: Items available for loan: KEIC (1)Call number: 658.3124 KAR. Place hold Add to cart (remove)

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