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1.
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Winning ways : how "winning" companies create the products we all want to buy by James Pilditch by
Material type: Text Text
Language: English
Publication details: London: Harper and Row 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PIL.

2.
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Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659 SCH.

3.
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Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson by
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HUG.

4.
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Alliance brand : fulfilling the promise of partnering by Mark Darby by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 658.044 DAR, ...

5.
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Repositioning Asia : from bubble to sustainable economy by Philip Kotler and Hermawan Kartajaya by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons 2000
Availability: Items available for loan: KEIC (1)Call number: 338.95 KOT.

6.
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The Light Touch: how to use humor for business success by Malco Kushner by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1990
Availability: Items available for loan: KEIC (1)Call number: 650.1 KUS.

7.
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Winning at new products : accelerating the process from idea to launch by Robert G. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Perseus Books Group 2001
Availability: Items available for loan: KEIC (1)Call number: 658.575 COO.

8.
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Survival is not enough : zooming, evolution and the future of your company by Seth Godin foreword by Charles Darwin by
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster UK Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.406 GOD.

9.
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Survival is not enough : zooming evolution and the future of your company by Seth Godin by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.406 GOD.

10.
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Winning direct response advertising: from print through interactive media by Joan Throckmorton by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 659.133 THR.

11.
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Clio awards : a tribute to 30 years of advertising excellence 1960-1989 by
Material type: Text Text
Publication details: New York: PBC International Inc 1989
Availability: Items available for loan: KEIC (1)Call number: 659.14079 CLI.

12.
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Confidence : how winning streaks and losing streaks begin and end by Rosabeth Moss Kanter by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2006
Availability: Items available for loan: KEIC (1)Call number: 650.1 KAN.

13.
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The ultimate question : driving good profits and true growth by Fred Reichheld by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.1554 REI.

14.
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The world on time : the management principles that made FedEx an overnight sensation by James C. Wetherbe by
Material type: Text Text
Language: English
Publication details: California: Knowledge Exchange 1996
Availability: Items available for loan: KEIC (1)Call number: 658 WET.

15.
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Count your chickens before they hatch by Arindam Chaudhuri by
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (8)Call number: 658 CHA, ...

16.
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Steal these ideas! : marketing secrets that will make you a star by Steve Cone by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 CON.

17.
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The definitive business pitch : how to make the best pitches, proposals and presentations by Angela Hatton by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education 2007
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAT.

18.
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Managing enterprises : in the era of uncertainty by
Material type: Text Text
Publication details: New Delhi: Excel Books, 1999
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

19.
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The gamification revolution : how leaders leverage game mechanics to crush the competiiton by Gabe Zichermann and Joselin Linder by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2013
Availability: Not available: KEIC: Checked out (1).

20.
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Emerging business online : global markets and the power of B2B internet marketing by Lara Fawzy and Lucas Dworski by
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 FAW.

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