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The brandgym : a practical workout to gain and retain brand leadership by David Taylor and David Nichols
Material type:
TextLanguage: English Publication details: West Sussex: John Wiley and Sons Ltd. 2010Edition: 2nd edDescription: xiv, 239p., ind., ref. 24 cm x 19 cmISBN: - 9780470686195
- beyond brandwashing
- beyond findings to insights
- brand chapters
- brand name products
- building business, building brands
- company
- consumer
- core growth requires more creativity
- core range extension
- culture
- different brand portfolio models
- follow the money
- harnessing online media
- insight fuel
- nozzle
- people power
- power of vision
- product as hero
- product management
- renovation waves
- rocketing
- setting the right strategy
- test drive the vision
- workout eight
- workout five
- workout four
- workout one
- workout seven
- workout six
- workout three
- workout two
- 658.8 TAY
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 TAY (Browse shelf(Opens below)) | Available | 9840 |
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