Marketing books List

This list contains 284 titles

Integrated marketing communication : advertising and promotion in a digital world by
Edition: 2nd
Publication details: New York Routledge 2022
Availability: Items available for loan: KEIC (1)Call number: 659.144, JUS.
A framework for marketing management by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Online resources:
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.
Adwords for digital marketing ninjas: a step-by-step beginner's guide by Saurabh Choudhary by
Material type: Text Text
Language: English
Publication details: : Independently published 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 CHO.
Agri-input marketing in India by Pingali Venugopal and Ram Kaundinya by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publication 2014
Availability: Items available for loan: KEIC (1)Call number: 338.10954 VEN.
Ambush marketing : concepts and experiences by
Material type: Text Text
Publication details: Agartala: IUP Publisher 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMB.
An analysis of Theodore Levitt's : marketing myopia by Elizabeth Mamali and Monique Diderich by Series: The Macat Library, Business
Material type: Text Text
Language: English
Publication details: London: Macat-Routledge 2017
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAM.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques by Steven Struhl by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.80028563 STR.
Auditing markets, products, and marketing plans by David Parmerlee by Series: American marketing assocation marketing toolbox
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 PAR.
B2B digital marketing : using the web to market directly to businesses by Michael Miller by
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Pvt. Ltd 2015
Availability: Items available for loan: KEIC (1)Call number: 658.872028546 SHA.
B2B marketing strategy : differentiate, develop and deliver lasting customer engagement by Heidi Taylor by
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.804 TAY.
B2B marketing: A South-Asian perspective by
Edition: 11th ed.
Publication details: New Delhi: Cengage Learning India Pvt. Ltd., 2023
Availability: Items available for loan: KEIC (10)Call number: 658.804 HUT, ...
Believe : what life and cricket taught me by
Material type: Text Text
Language: English
Publication details: Gurugram: Penguin Random House 2021
Availability: Items available for loan: KEIC (1)Call number: 796.358092 RAI.
Beyond consumer marketing : sectoral marketing and emerging trends by J. S. Panwar by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8340954 PAN.
Big business marketing for small business budgets by Jeanette Maw McMurtry by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCM.
Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results by Jeremy Wright by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.872 WRI.
Brand hijack : marketing without marketing by Alex Wipperf�rth by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIP.
Branded in history : fresh marketing lessons from vintage brands by
Publication details: Gurugram Hachette 2021
Availability: Items available for loan: KEIC (2)Call number: 658.8270954, RAM, ...
BrandsTM : a marketing game by Randall G. Chapman by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Engelwood Cliffs: Prentice H, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 CHA.
Build your own brand : strategies, prompts and exercises for marketing yourself by Robin Landa by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Ohio: How Books 2013
Availability: Items available for loan: KEIC (1)Call number: 658.827 LAN.
Business marketing management : a strategic view of industrial and organizational markets by Michael D. Hutt and Thomas W. Speh by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: The dryden press, Harcourt Brace College publishers 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUT.
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