000 00800nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780749462901
041 _aeng
082 _a658.812
_bMIL
100 _aMiller, Robert B.
245 4 _aThe new successful large account management : how to hold onto your most important customers and turn them into long-term assets
_cby Robert B. Miller, Stephen E. Heiman and Tad Tuleja
260 _aNew Delhi:
_bKogan Page India
_c2011
300 _axiv, 178p., ind.
_c24 cm x 16 cm
365 _aINR
_b495
650 _akey accounts
650 _amarket segmentation
650 _amarketing
650 _aselling
700 _aHeiman, Stephen E.
700 _aTuleja, Tad
942 _2Dewey Decimal Classification
_cBK
999 _c10016
_d10016