000			00992nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780749464912
041			_aeng
082			_a658.8 _bKAP
100			_aKapferer, J. N.
245		4	_aThe luxury strategy : break the rules of marketing to build luxury brands _cby J. N. Kapferer and V. Bastien
250			_a2nd ed.
260			_aLondon: _bKogan Page Limited _c2012
300			_axi, 395p., ref. ind. _c24 cm x 16 cm
365			_aINR _b3261.07
650			_aanti laws of marketing
650			_abrand equity
650			_acommunicating
650			_acustomer attitudes
650			_adistribution
650			_aluxuries
650			_aluxury brand stretching
650			_aluxury fundamentals
650			_aluxury goods industry
650			_amarketing
650			_apricing
650			_aproduct management
700			_aBastien, Vincent
942			_2Dewey Decimal Classification _cBK
999			_c10029 _d10029