| 000 | 00973nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749465155 | ||
| 041 | _aeng | ||
| 082 |
_a658.8343 _bKAP |
||
| 100 | _aKapferer, Jean Noel | ||
| 245 | 0 |
_aNew strategic brand management : advanced insights and strategic thinking _cby Jean Noel Kapferer |
|
| 250 | _a5th ed. | ||
| 260 |
_aLondon: _bKogan Page _c2012 |
||
| 300 |
_axviii, 492p., bib., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b595 |
||
| 650 | _abrand and products | ||
| 650 | _abrand architecture | ||
| 650 | _abrand diversity | ||
| 650 | _abrand equity | ||
| 650 | _abrand identity | ||
| 650 | _abrand name products | ||
| 650 | _abranding | ||
| 650 | _abusiness models | ||
| 650 | _afinancial valuation | ||
| 650 | _amanagement | ||
| 650 | _amanaging retail brands | ||
| 650 | _apositioning | ||
| 650 | _asustaining | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10032 _d10032 |
||