| 000 | 00965nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749471484 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bDYC |
||
| 100 | _aDyck, Fons Van | ||
| 245 | 0 |
_aAdvertising transformed : the new rules for the digital age _cby Fons Van Dyck |
|
| 260 |
_aLondon: _bKogan Page Limited _c2014 |
||
| 300 |
_axxiv, 171p., ind. _c23 cm x 16 cm |
||
| 365 |
_aINR _b1461 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising and ROI | ||
| 650 | _aadvertising ecosystem | ||
| 650 | _aconscience or cash | ||
| 650 | _aconsumers | ||
| 650 | _acreativity king | ||
| 650 | _adigital media | ||
| 650 | _aeffective advertising | ||
| 650 | _aglobal local | ||
| 650 | _ainternet advertising | ||
| 650 | _anew capitalism | ||
| 650 | _aold or new | ||
| 650 | _atechnological innovations | ||
| 650 | _aUSP ESP | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10069 _d10069 |
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