| 000 | 01098nam a2200385Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749473600 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bYAK |
||
| 100 | _aYakob, Faris | ||
| 245 | 0 |
_aPaid attention : innovative advertising for a digital world _cby Faris Yakob |
|
| 250 | _a1st ed. | ||
| 260 |
_aLondon: _bKogan Page Limited _c2015 |
||
| 300 |
_axv, 200p., ref., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b1276 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising for advertising | ||
| 650 | _abranding | ||
| 650 | _acombination tools | ||
| 650 | _acommunication | ||
| 650 | _adisorders | ||
| 650 | _ado things, tell people | ||
| 650 | _aelectronic commerce | ||
| 650 | _ahidden persuaders | ||
| 650 | _aintegrative strategy and social brands | ||
| 650 | _alogocentrism | ||
| 650 | _amarketing | ||
| 650 | _amedia - bandwidth | ||
| 650 | _amysterious ways | ||
| 650 | _aprospection | ||
| 650 | _arecombinant culture | ||
| 650 | _asocial TV | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10071 _d10071 |
||