| 000 | 00741nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749476687 | ||
| 041 | _aeng | ||
| 082 |
_a384.550688 _bBRY |
||
| 100 | _aBryant, Andy | ||
| 245 | 4 |
_aThe TV brand builders : how to win audiences and influence viewers _cby Andy Bryant and Charlie Mawer |
|
| 260 |
_aLondon: _bKogan Page _c2016 |
||
| 300 |
_axv, 328p., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b1863.07 |
||
| 650 | _abranding | ||
| 650 | _amarketing | ||
| 650 | _amedia and communications industries | ||
| 650 | _atelevision broadcasting | ||
| 650 | _atelevision programs | ||
| 700 | _aMawer, Charlie | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10079 _d10079 |
||