000 00952nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0030220122
041 _aeng
082 _a658.83
_bCHU
100 _aChurchill, Jr. Gilbert A
245 0 _aMarketing research: methodological foundations
_cGilbert A. Churchill Jr.
250 _a4th ed.
260 _aOrlando:
_bThe Dryden Press
_c1987
300 _axx, 907p., app., glos., ind.
_c23 cm x 19 cm
365 _aUSD
_b19
650 _aanalysis
650 _adata collection method
650 _ainterpretation
650 _amarketing information system
650 _amarketing research
650 _aproblem definition
650 _aresearch design
650 _aresearch process
650 _aresearch project
650 _aresearch report
650 _asample design
650 _asources of information
942 _2Dewey Decimal Classification
_cBK
999 _c101
_d101