000 | 00952nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0030220122 | ||
041 | _aeng | ||
082 |
_a658.83 _bCHU |
||
100 | _aChurchill, Jr. Gilbert A | ||
245 | 0 |
_aMarketing research: methodological foundations _cGilbert A. Churchill Jr. |
|
250 | _a4th ed. | ||
260 |
_aOrlando: _bThe Dryden Press _c1987 |
||
300 |
_axx, 907p., app., glos., ind. _c23 cm x 19 cm |
||
365 |
_aUSD _b19 |
||
650 | _aanalysis | ||
650 | _adata collection method | ||
650 | _ainterpretation | ||
650 | _amarketing information system | ||
650 | _amarketing research | ||
650 | _aproblem definition | ||
650 | _aresearch design | ||
650 | _aresearch process | ||
650 | _aresearch project | ||
650 | _aresearch report | ||
650 | _asample design | ||
650 | _asources of information | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c101 _d101 |