000 00668nam a2200229Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780749483098
041 _aeng
082 _a658.827
_bBAI
100 _aBailey, Simon
245 0 _aMyths of branding : a brand is just a logo, and other popular misconceptions
_cby Simon Bailey and Andy Milligan
260 _aLondon:
_bKogan Page
_c2019
300 _axii, 244p., ind.
_c24 cm x 16 cm
365 _aINR
_b1352.1
650 _abranding
650 _alogos
650 _amarketing
650 _asymbols
700 _aMilligan, Andy
942 _2Dewey Decimal Classification
_cBK
999 _c10110
_d10110