000			00915nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780750656757
041			_aeng
082			_a658.802 _bFIF
100			_aFifield, Paul
245		0	_aMarketing strategy : the difference between marketing and markets _cby Paul Fifield
250			_a3rd ed.
260			_aOxford: _bElsevier _c2007
300			_axi, 316p., app., ind. _c23 cm x 16 cm
365			_aINR _b2009.11
650			_abusiness strategy
650			_acustomer and market orientation
650			_amanagement
650			_amarket control systems
650			_amarket plans
650			_amarketing
650			_apersonal values
650			_aplanning
650			_apositioning and branding
650			_ashareholder value
650			_astrengths and weeknesses
942			_2Dewey Decimal Classification _cBK
999			_c10146 _d10146