| 000 | 00768nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780750682770 | ||
| 041 | _aeng | ||
| 082 |
_a647.950688 _bMCC |
||
| 100 | _aMcCabe, Scott | ||
| 245 | 0 |
_aMarketing communications in tourism and hospitality : concepts, strategies and cases _cby Scott McCabe |
|
| 260 |
_aOxford: _bElsevier _c2009 |
||
| 300 |
_axx, 300p., ind. _c25 cm x 19 cm |
||
| 365 |
_aINR _b2690.16 |
||
| 650 | _acase studies | ||
| 650 | _acommunication marketing | ||
| 650 | _ahospitality industry | ||
| 650 | _ahospitality industry marketing | ||
| 650 | _amarketing | ||
| 650 | _atourism | ||
| 650 | _atourism marketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10154 _d10154 |
||