| 000 | 00777nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780765617996 | ||
| 041 | _aeng | ||
| 082 |
_a658.812 _bBUI |
||
| 100 | _aSchultz, Don E. | ||
| 245 | 0 |
_aBuilding customer-brand relationships _cby Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro |
|
| 260 |
_aNew York: _bM.E.Sharpe _c2009 |
||
| 300 |
_axi, 354p., ind. _c26 cm x 18 cm |
||
| 365 |
_aINR _b7586.7 |
||
| 650 | _abranding | ||
| 650 | _acustomer communication | ||
| 650 | _acustomer relations | ||
| 650 | _arelationship marketing | ||
| 700 | _aAzzaro, Mariam | ||
| 700 | _aBarnes, Beth E. | ||
| 700 | _aSchultz, Heidi F. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10254 _d10254 |
||