| 000 | 00812nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780789749718 | ||
| 041 | _aeng | ||
| 082 |
_a658.872 _bDIE |
||
| 100 | _aDietrich, Gini | ||
| 245 | 0 |
_aMarketing in the round : how to develop an integrated marketing campaign in the digital era _cby Gini Dietrich and Geoff Livingston |
|
| 260 |
_aindiana: _bQue Publishing _c2012 |
||
| 300 |
_axviii, 201p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1437 |
||
| 650 | _aadvertising | ||
| 650 | _acompetitive landscape | ||
| 650 | _adirect marketing | ||
| 650 | _ainternet marketing | ||
| 650 | _astakeholders | ||
| 650 | _aunderstanding the marketing round | ||
| 700 | _aLivingston, Geoff | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10281 _d10281 |
||