000 00700nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0030238161
041 _aeng
082 _a658.83
_bCHU
100 _aChurchill, Gilbert A.
245 0 _aMarketing research : methodological foundation
_cby Gilbert A. Churchill
250 _a7th ed.
260 _aOrlando:
_bThe Dryden Press
_c1999
300 _axxviii, 1017p., ind.
_c26 cm x 21 cm
365 _aINR
_b1014.3
650 _acasessampling
650 _adata collection
650 _ainterpretation data
650 _amarketing research
650 _areseach designs
942 _2Dewey Decimal Classification
_cBK
999 _c103
_d103