000 00730nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780805857887
082 _a658.8342
_bKRU
100 _aKrugman, Edward P. (ed.)
245 0 _aConsumer behavior and advertising involvement : selected works of Herbert E. Krugman
260 _aNew York:
_bRoutledge
_c2008
300 _a344p., ind.
_c24 cm x 16 cm
365 _aINR
_b2535
_d00
490 _aMarketing and consumer psychology series
541 _d2009-05-28
650 _aadvertising
650 _aconsumer behavior
650 _acorporate advertising
650 _amass media
650 _amedia imagery
650 _apsychological aspects
942 _cBK
_2ddc
999 _c10307
_d10307