000 | 00730nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780805857887 | ||
082 |
_a658.8342 _bKRU |
||
100 | _aKrugman, Edward P. (ed.) | ||
245 | 0 | _aConsumer behavior and advertising involvement : selected works of Herbert E. Krugman | |
260 |
_aNew York: _bRoutledge _c2008 |
||
300 |
_a344p., ind. _c24 cm x 16 cm |
||
365 |
_aINR _b2535 _d00 |
||
490 | _aMarketing and consumer psychology series | ||
541 | _d2009-05-28 | ||
650 | _aadvertising | ||
650 | _aconsumer behavior | ||
650 | _acorporate advertising | ||
650 | _amass media | ||
650 | _amedia imagery | ||
650 | _apsychological aspects | ||
942 |
_cBK _2ddc |
||
999 |
_c10307 _d10307 |