000 00678nam a2200217Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780814415726
041 _aeng
082 _a658.827
_bMAT
100 _aMathieson, Rick
245 4 _aThe on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
_cby Rick Mathieson
260 _aNew York:
_bAMACOM
_c2010
300 _axxii, 282p., ref., notes, ind.
_c24 cm x 16 cm
365 _aINR
_b1636.72
650 _abranded entertaiment
650 _abranding
650 _ainternet marketing
650 _amarketing
942 _2Dewey Decimal Classification
_cBK
999 _c10338
_d10338