000 00612nam a2200193Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780815367703
041 _aeng
082 _a658.84
_bGLO
245 0 _aGlobal marketing : contemporary theory, practice, and cases
_cby Ilan Alon, Eugene D. Jaffe, Christiane Prange and Donata Vianelli
250 _a2nd ed.
260 _aNew York:
_bRoutledge
_c2018
300 _axxvi, 699p., ind.
_c24 cm x 17 cm
365 _aINR
_b995
650 _acase studies
650 _aexport marketing
942 _2Dewey Decimal Classification
_cBK
999 _c10365
_d10365