000 | 00612nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780815367703 | ||
041 | _aeng | ||
082 |
_a658.84 _bGLO |
||
245 | 0 |
_aGlobal marketing : contemporary theory, practice, and cases _cby Ilan Alon, Eugene D. Jaffe, Christiane Prange and Donata Vianelli |
|
250 | _a2nd ed. | ||
260 |
_aNew York: _bRoutledge _c2018 |
||
300 |
_axxvi, 699p., ind. _c24 cm x 17 cm |
||
365 |
_aINR _b995 |
||
650 | _acase studies | ||
650 | _aexport marketing | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10365 _d10365 |