000 01013nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a003026216X
041 _aeng
082 _a658.802
_bSTA
100 _aStauble, Vernon R.
245 0 _aMarketing strategy : a global perspective
_cby Vernon R. Stauble
260 _aFort Worth:
_bHarcourt College Publication
_c2000
300 _axxii, 452p., ind.
_c28 cm x 22 cm
365 _aINR
_b898
650 _acompetitive analysis
650 _aconsumer market
650 _adistribution strategy
650 _aenvironmental analysis
650 _aglobal environment
650 _aglobal market
650 _aglobal marketing strategy
650 _amarketing
650 _amarketing analysis
650 _amarketing plan
650 _amarketing Strategy
650 _aprice strategy
650 _aproduct
650 _apromotion strategy
650 _aservice strategy
942 _2Dewey Decimal Classification
_cBK
999 _c104
_d104