000 | 00964nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a019566986X | ||
041 | _aeng | ||
082 |
_a658.87 _bBAJ |
||
100 | _aBajaj, Chetan | ||
245 | 0 |
_aRetail management _cby Chetan Bajaj, Rajnish Tuli and Nidhi V. Srivastava |
|
260 |
_aNew Delhi: _bOxford University Press _c2005 |
||
300 |
_ax, 698p., ann., ind. _c24 cm x 18 cm |
||
365 |
_aINR _b275 |
||
650 | _aatmospherics and retail space management | ||
650 | _acustomer | ||
650 | _alocation strategy | ||
650 | _amarket segmentation | ||
650 | _aorganisation | ||
650 | _apricing | ||
650 | _aproduct and merchandise management | ||
650 | _apromotion strategy | ||
650 | _arelationship marketing | ||
650 | _aretail in India | ||
650 | _aretailing | ||
700 | _aSrivastava, Nidhi | ||
700 | _aTuli, Rajnish | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1042 _d1042 |