000 | 01019nam a2200337Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0195671236 | ||
041 | _aeng | ||
082 |
_a658.84 _bJOS |
||
100 | _aJoshi, Rajesh Mohan | ||
245 | 0 |
_aInternational marketing (with CD) _cby Rajesh Mohan Joshi |
|
260 |
_aNew Delhi: _bOxford Univesity Press _c2005 |
||
300 |
_axiii, 750p., ann. _c24 cm x 18 cm |
||
365 |
_aINR _b325 |
||
650 | _abrand building | ||
650 | _acommunication | ||
650 | _adecision making process | ||
650 | _aemerging issues | ||
650 | _aentering international markets | ||
650 | _aexport import policy | ||
650 | _ainstitutional infrastructure | ||
650 | _ainternational economic environment | ||
650 | _alogistics and distribution | ||
650 | _amarketing research | ||
650 | _apricing | ||
650 | _aproduct strategy | ||
650 | _arisk management | ||
650 | _aworld trade organisation | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1050 _d1050 |