000 01019nam a2200337Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0195671236
041 _aeng
082 _a658.84
_bJOS
100 _aJoshi, Rajesh Mohan
245 0 _aInternational marketing (with CD)
_cby Rajesh Mohan Joshi
260 _aNew Delhi:
_bOxford Univesity Press
_c2005
300 _axiii, 750p., ann.
_c24 cm x 18 cm
365 _aINR
_b325
650 _abrand building
650 _acommunication
650 _adecision making process
650 _aemerging issues
650 _aentering international markets
650 _aexport import policy
650 _ainstitutional infrastructure
650 _ainternational economic environment
650 _alogistics and distribution
650 _amarketing research
650 _apricing
650 _aproduct strategy
650 _arisk management
650 _aworld trade organisation
942 _2Dewey Decimal Classification
_cBK
999 _c1050
_d1050