| 000 | 00813nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781107687325 | ||
| 041 | _aeng | ||
| 082 |
_a658.812 _bPAY |
||
| 100 | _aPayne, Adrian | ||
| 245 | 0 |
_aStrategic customer management : integrating relationship marketing and CRM _cby Adrian Payne and Pennie Frow |
|
| 260 |
_aNew Delhi: _bCambridge University Press _c2013 |
||
| 300 |
_axvi, 529p., bib. _c24 cm x 19 cm |
||
| 365 |
_aINR _b595 |
||
| 650 | _acustomer relation | ||
| 650 | _acustomer relationship management | ||
| 650 | _amanagement | ||
| 650 | _arelationship marketing | ||
| 650 | _astrategic customer management | ||
| 650 | _astrategic management | ||
| 700 | _aFrow, Pennie | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10543 _d10543 |
||